We started our journey as a UF company in the fall of 2023, driven by big ambitions and a clear vision to make a difference. Even before the UF year began, we had found the perfect product that combines innovation, environmental awareness and customer value. When we saw the opportunity to improve people's laundry experience while doing good for the environment, we took it without hesitation.
At Tvättlappen, our mission is to modernize the way people do laundry. The laundry industry has largely remained the same for decades, with heavy plastic bottles, large packaging and cumbersome dosing as standard. By compressing detergent into thin, efficient laundry sheets, we offer a simpler and more sustainable alternative – one that reduces plastic, takes up less space and makes laundry easier in everyday life.